Localization service providers want what most service providers want for their business: they want to offer their clients more value and in return receive more revenue for their efforts. In the past, localization service providers have taken advantage of industry trends such as CAT tools, XML, internationalization (or globalization), and other opportunities which required a little adaptation and which led to big increases in revenue. So, what “adaptations” should localization service providers consider making today?
Google-ization: A Simple Adaptation for Localization Service Providers
Localization service providers can’t help but be aware of the increase of online marketing that is presently taking place across the globe. Over the next few years, search engine marketing in Europe is expected to grow as fast as or faster than any other region in the world. Forrester Research projects that the European search market is currently 20% to 25% that of the U.S. market. However, given the higher rate of growth in Europe, Forrester projects that it will reach almost 40% of the total search market by 2010.
Until recently, localization service providers have taken advantage of the popularity of the Internet by localizing an ever-increasing number of websites. Business professionals everywhere want to take their businesses to an international level and they need localization services to do it. However, after investing in localization services many business professionals are often surprised and upset to find that their newly translated websites are receiving few visitors and even less revenue. This, of course, is not good for localization service providers who recognize that the success of their clients’ websites is directly related to their own success and the retention of their customers.
What’s next for localization? How can localization service providers provide services that will increase the visibility of their clients’ websites and which will allow providers to retain their customers? The answer: Google-ization.
Localization + Google-ization = More Visitors, More Buyers, and More Revenue
Google-ization, or international search engine optimization (iSEO), is the process of optimizing localized websites to meet the rules or standards that are required for a website to be indexed and ranked by major search engines. Google, Yahoo, and MSN, for example require that website landing pages be created and centered around specific keywords which makes information easy for Internet searchers to find.
The Google-ization process is highly conducive to the Localization process.
Localization service providers also work with specific keywords and phrases (terminology) and will find that the process of Google-ization is highly conducive to the localization process. Google-ization + Localization = Visible websites and of course, more visitors, more buyers, and more revenue.
Localization service providers who want to provide more value for their clients should:
Encourage their clients to seek the assistance of Google-ization (iSEO) professionals. 10x Marketing provides professional Google-ization services and is able to work directly with localization service providers to meet the needs of their clients. 10x Marketing helps localization service providers increase the value that they provide to their clients.
Find an Internet marketing company that is willing to work with your company in a direct partnership. Localization service providers will, in the near future, be expected to work in conjunction with search engine marketing firms and those who are prepared will be miles ahead of their competition. Those who are not…well, a website without Google-ization is like a road that goes nowhere.